A really insightful article on the most common data mistakes made by recruitment businesses and in-house teams. The risk with KPIs and data analysis is that often organisations agree data points before establishing business outcomes, leading to discrepancies between what good looks like and what you actually want to measure with your data. In conclusion, be clear with what you are measuring and make sure your KPIs drive the right behaviors in the team. Don't just analyse data for the sake of it, use it to drive everyone to achieve better outcomes for the business as a whole.