Networking, the art of walking into a room full of strangers and striking up a conversation - it's a skill that probably doesn't come naturally to most. As is often the case when developing skills and confidence in different situations, practice is the best way to learn and improve.
If the thought of networking fills you with fear, or if you're a bit rusty, this article from Gary Woollacott, Partner at Horton International, explains the simple rules of networking and business card etiquette - it's a great place to start.
Networking is often misunderstood. At its best, it creates interesting contacts that may, or may not, lead to business. It isn’t about making an immediate sale, it’s an opportunity to market ourselves and our companies.