We live in a world of too many emails, often receiving emails 24 hours a day, 7 days a week. If we're honest, we're unlikely to read an email in full before moving on to the next one or even choosing to delete it. Time is precious and emails have become a necessary communication tool. The last thing we want are unnecessary emails, adding to our already bursting inboxes.
So in a busy inbox, how do we decide which emails to read and more importantly, how do we make sure the emails we send are read by others?
I've always advocated short and concise, but meaningful subject lines - after all, this is your first opportunity to engage your reader. It is also the point at which the decision is made whether or not to continue reading. After opening an email, if it requires the recipient to scroll, they're likely to put it off until later, so keep content to the point. I don't like to read more than I have to when I receive an email, so as a result, I make sure my emails are as short as possible when I send them to others.
This article includes many useful tips to make sure your email is read, or at least should increase its chances anyway!
Far more people use email to communicate than any other online medium, and business today still gets done over email