We all want tools that are easy to use both in terms of their functionality and navigation. Ease of use is so important when implementing new systems and will ensure all members of an organisation are up and running straight away.
Products that contain more imagery 'delight' users and keep them engaged, particularly within web and mobile based tools. After making a beautiful product, the next step is to use animations, giving users a sense of orientation and direction. This transforms a screen from being a flat experience, to something that the user can relate to real-life, moving, physical objects, which will further increase user satisfaction and adoption.
Since humans are visually driven creatures, the impact of imagery only increases with the help of animation. Our eyes innately pay attention to moving objects, and animation is like eye candy — catchy and bright elements that call attention to and help differentiate an app from its competitors.