When evaluating your approach to data analytics, often less is more. There is a tendency to over-complicate data and perhaps it is time to step back and assess what the information will be used for. By asking the right questions you can ensure insight captured is focused and valuable, leading to your chosen output. In addition, simplifying data capture fosters a culture of adoption, collaboration and the engagement of key stakeholders. Data with a clear purpose results in outputs that can be used across an organisation.