As digital natives enter the workforce and take on more senior roles and responsibilities, it is increasingly expected that information and communication with a prospective employer will take place in the digital space. Candidates expect to find information about prospective employers online so that they can best prepare for competitive interviews, and if that information is lacking will be discouraged from continuing with the process.  An employer that can meet candidates on their terms will be more successful in attracting digitally native candidates who will help their business to prosper.