In the current climate, failure to embrace digital technologies may result in organisations missing out in the pursuit for today's top talent. The concern that technologies may dilute or even replace the personal relationships held with key stakeholders is perhaps understandable, given the crucial role relationships play in the success of a search firm. However, viewing technologies as a complimentary tool rather than a threat presents clear opportunities to the search industry. By undertaking a 'digital transformation' a firm can ensure they stay relevant, informed, innovative and can offer candidates an enhanced digital experience - something that will really set you apart in the eyes of today's digital natives.